If you do not select the keywords correctly, you have no opportunity of being number one in search engine results. If your keywords are wrong and nobody uses it, you will not be ranking top and generate some new visitors to your website.

So what should you consider in order to choose the right keywords? First, think about what the visitors might search to find your site. You should also use the right keywords and optimize it.

Among the hardest things to do in a search engine optimization is to add the keywords at the appropriate place, neither precise nor general. If you are too general, chances are that your website may disappear among other similar websites.