Apple held a launch event in the Bill Graham Civic Auditorium in San Francisco on Wednesday 7 September, where it unveiled a new iPhone 7 for 2016, with a faster processor, better cameras and – controversially – no headphone port.
The company also announced its second generation Apple Watch with new GPS capabilities to improve its health tracking features and remove the need to tether it to an iPhone during runs.
Apple has sold more than one billion iPhones since the first version launched in 2007. New latest – the iPhone 7 – will wake when lifted up, use Siri to voice activate apps, add contextual predictive typing and include a new version of Maps that allows taxi or hotel bookings from inside the app.
There are two new black options, one gloss and one matt, and the new iPhone is water and dust resistant. The display is 25% brighter. iPhone 7 has a 4.7†retina screen and the iPhone 7 Plus a 5.5†retina HD screen.
The camera on the iPhone 7 has a better flash, improved lens, image stabilisation, high speed 12MP camera and can capture raw image files. The iPhone 7 Plus has the same wide angle camera but also has a second telephoto camera on the back. A new feature uses machine learning to identify people, and then apply depth of field to the background.
iPhone 7 will come in 32GB, 128GB and 256GB starting at $640, and iPhone 7 Plus in 32GB, 128GB 256GB from $769. Pre-orders open 9 September and they ship on 16 September.