Gone are the days of carefully crafting a polite public reply to an irate commenter on your Facebook page. Now, you can choose to send a private message to any user who comments on your page, allowing you to have a private conversation and address their concerns individually.
The message option should appear immediately next to the “reply†button on the individual’s comment, and the message you send will be linked to the original content. While technically this function could be performed before using a longer series of steps, this update really helps to speed up the process, and enables page owners to be as efficient as possible while providing customer service.