In last few years, smartphone users have increased tremendously. iOS and Android are basking in the glory of success, by capturing a huge market share. According to Statista, as of June 2016, there were:
4 million apps available which can be downloaded via Google Play.
2 million apps available which can be downloaded via Apple App Store.
Just under 1 million apps available in Amazon AppStore, Windows Phone Store, and BlackBerry World
Users have so many options, they are not likely to give any app a second chance. Most of the newly developed apps have captured a minor portion of the market because of which the mobile app startups failure has increased.
Follow these 6 Steps to Build Mobile App Development Successful:
Set a Goal: Having well defined goal is a key of successful business. Without clearly defined goals, you will not survive in any business. Before you do anything, create a clear picture of what you want to do! Ask and answer the following questions:
What do you want from your app?
How will it serve the purpose of users?
How will it reach to the majority of users?
What problem will it going to solve?
How will it simplify the life of people?
Research the Market: This is a most important and the first thing to be done before you start research on your idea. Take some time and think what your target market want. Will this app fulfill those need and wants? Having a clear vision regarding the target market, enhance the success ration of the app.
Validate the problem: Validation helps to figure out the demand of your app. You can validate your idea by asking honest feedback with your family and friends and also by using Google’s Keyword Planner tool to look for the number of people seeking out what you’re trying to do.
Design Your App: Design plays crucial role to make your app successful because people are attracted to how things look and how easy they are to navigate. An app developer should concentrate on the UI design, multi-touch gestures for touch-enabled devices and consider platform design standards as well.
Create Developer Account: Now it’s time to register for a developer account. Create account with the respective app stores to be able to sell your app through their platform. Google’s Android charges $25 a year and Apple charges $99 annually. You can register as an individual or as a company.
Strategic Market Launch: Create the full-blown marketing plan. Utilize social media channels and other online content marketing to spread the news about the mobile application. Use your targeted keyword in you title and in the description of app. To get the local press and community involved, write press releases. You can also try for paid online marketing.